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Search engines are continually making changes and upgrades as to how they
rank websites. Recently a colossal emphasis was put on building
external links from one site to another. So great was the demand for links that
a new industry began buying and selling links.
> why
are links important?
Strategic link building is simple obtaining quality links
from external websites, that are relevant in terms of linking
keyword and content.
For example a website about hiring a marquees will benefit
from a link that includes the works marquee
hire. The website would further benefict from a website that is actually
about marquees, ie a wedding site. The
more strategic external links you have, the more important your website is in
terms of search engines.
a link is a simple virtual 'word of mouth' referal.
> strategic
link building advice
linking keyword or words
is where the product or service a business sells is represented in the text of
a hyperlink. Ie if you company sells tables and is based in guildford then your
relevant linking keywords would be tables in Guildford
> see Gates360™
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