Google optimisation
'Google optimisation' is become a buzz word as Google currently
holds the largest share of the UK search market.
A high page ranking in Google is mission critical
in terms of internet marketing and web PR.
Why
is it called Google Optimisation?
All search engines have their own method
of deciding on which websites are more important than others. Google Optimisation
is simple optimising a web page for a Google''s robot (googlebot),
and abiding by Googles' (only) criteria. Their is also MSN optimisation and Yahoo
Optimisation now that Yahoo is using its own search engine.
One
of the beauties of Google
optimisation is that the commercial playing field is level in the sense
that all business large and small can optimise their sites just as effectively
as each other.
Another huge advantage of a complete an successful optimisation of an entire
website for Google is that a high ranking in Google gives a business huge creditability
as it is in a sense being recommended by an international brand name.
What can I do, where do I start?
Submitting a site to Google.
It is free to get your site listed on Google and, as it conducts regular updates.
Google provides an online submission form. Also try Open
Directory with a keyword relevant description .
As competition heightens for a top Google ranking Google Optimisation becomes
a key feature of all internet marketing strategies.
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