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Keywords: website promotion search engine marketing firm search engine optimization search engine optimization specialist seo internet marketing search engine optimisation online marketing
email marketing web marketing internet marketing company search engine marketing company website marketing

Internet Marketing / Web marketing London / White paper

Web marketing, internet marketing, web presence and search engine optimisation are the latest marketing catchwords. Many companies have slashed their direct mail campaigns, their advertising and have started to concentrate on web marketing, their web presence, affiliate marketing and email campaigns. Web designers are now forced to offer more than just a functional attractive website and now have to concentrate on driving traffic to the website.

Websites are no longer just brochures online. They can form a huge driving force for online sales and / or attracting useful sales leads. Web marketing as a special ism of it's own has arrived. Just the other day I browsed through the job ads and saw over 50 jobs for full and par time web marketeers or marketing managers with internet marketing experience, and that was within 5 miles of my house in London!

Web marketing is the current thrust and drive of many of the more dynamic companies.
London companies have woken up to the fact that their prospective clients do not have time or the desire to read snail mail, but are happy to read an email, and most importantly new business and new customers are searching the web for suppliers as opposed to using more traditional trade paper adverts or yellow pages. Web marketing is the current thrust and drive of many of the more dynamic companies. To be successful at internet or web marketing is an art born out of constant trial and error, constant monitoring of a website's traffic, referral or enquiry rate per click and above all revenue generated solely through a 'findable' website (high rank on search engines) excellent website navigation (over half of users leave a website not through lack of wish to purchase but through not being able to navigate to the product or service they require and means of purchasing).

A website is a one way process of information, the website cannot converse or answer all questions easily. Visitors do not always start at the homepage and work through to the 'contact us' button. The user jumps around. It is necessary to repeat information and examine careful ways of linking pages and directing users gently.

Internet marketing, web marketing London, web presence SEO IS all about credibility and content?
It is all about credibility through giving information in the right place that for fills the users desire to purchase or enquire. But above all the website needs to have credibility, that products or services sold will actually be delivered and that the company is legitimate and established.

As the internet is a relatively new industry no one has twenty years experience in web marketing. Spamming was once seen as a revolution in web marketing and formed an intrinsic part of many e-strategies. The appeal of being able to communicate with millions of people at a touch of a button was a miracle (and a cheap one). I recently attended a free course on Internet marketing and was amazed that they were still teaching spamming as a viable option.

Spamming - web marketing or web suicide?
They only time I use spam is to support a telesales campaign. Before giving a telesales team a months worth of contacts I sometimes advice sending out spam to those prospects with the name of the (selling) company in the title. The email is merely a frank question that asks permission to telephone at a later date to introduce the company. No one responds to the email campaign, which is ok. What does happen through is that the name of the company is firmly lodged in the prospect's short term memory. I tested this process first in 2003 and asked the telesales team to report to me how many prospects said they had heard of our company. The results where quite spectacular with over 22% of contacts saying 'yes they had heard of us'. The whole exercise bought the telesales team a small amount of creditability and sales in this period rose by about 6%.

However frequent spamming will know harm your business. Spam annoys people and once a potential client has made up their mind not to purchase, the sale is lost.

However permission emailing is huge business and is a key tool for web marketing. Permission emaling is when a user signs up for more information, or to receive a newsletter. The key word is permission. I personally have signed up for newsletters of more information and suddenly I am bombarded with information that is irrelevant and all sorts of offers I didn't ask for and did not buy. The use of permission emailing is to actually send information that is relevant and builds a professional creditably.

Search engine optimisation or Website Optimisation

Use Digital Ltd are in the business of search engine optimisation, website optimisation and internet marketing.

Use Digital Ltd have a track record of assisting SMEs and blue chip clients improve their search engine generated leads and sales. Search is exactly what UD do, UD were search engine optimisation experts back in 1999, when the power of the internet was only seen by Google.

Powerful, high rankings require strategic SEO, and we know optimisation is more than just keywords and luck. A combination of search engine submission, creative copy optimization and daily analysis, tracking and monitoring systematic market is behind every client campaign.

To us search engine optimisation is second nature, it is in our blood. Optimizing you website and improving its page rankings is a task that UD relish, each challenge another milestone into UD becoming the leading SEO, Search Engine Optiisation experts in London and the UK.

UD 's understanding of the search business and our ethical, brand aware approach to optimisation and ethical internet marketing has made UD privileged partners of popular search engines, directories and database's.

How to gain permission email lists that can form a target market of clients waiting to buy?
This is the million dollar question. As Google the largest search engine changes its criteria for listing pages quarterly, every thing has to be re learnt and old skills and 'tricks' become redundant.

Web marketing when it works can form a firm basis for launching not only new companies or products by communicating to a permission emailing list but also for existing business to expand their product offer and open new businesses literally overnight to test markets, price check, the list is endless.

Does a web marketing strategy include getting my website on the top of Google, MSN or Yahoo?
A web marketing campaign rests very heavily on gaining additional traffic and hence enquiries from search engines. Although email broadcasts to contacts and up selling existing clients is important it cannot compete in terms of scale of new business that can be generated by high SE rankings.
There is only one sure way of securing a high page ranking in Google or any search engine for that matter. The key phrases (or search phrases) that the majority of your potential clients would search for your products or services needs to be reflected in your website.

For example if you sell electric lights and you are based in London then your keywords might be electric lights and london. However after researching your web stats you are finding that traffic levels are poor as the competition for these common keywords would be intense. Maybe customers search for ceiling lights in Battersea or coffee table lights south london or black lights, christmas lights who knows!. It is time consuming and relentless trial and error, but as your website can literally be made up of 1000s of pages many different variations can be tried at once.

The magic behind internet marketing and website optimisation is once the search methodology is achieved your website becomes a 24 7 shop front with clients and customers lining up to enquire or purchase! Lazy internet marketeers would merely fill you homepage or index page with the word light and London, but as there are many lazy webmasters and internet marketeers the competition for these keyword would be high.

Search engine optimization guide Meta Tags
Met tags are a waste of time. To see the proof of this do a search on google for anything. Open the website with a page ranking of 1,2, or 3, go to view in Internet Explorer and view source, over half of the times, there is no meta tags keywords listed or if there are, none of them include the words you used in your search

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Areas of London covered

What Areas of London does Use Digital Ltd cover? Acton Angel Aldgate Battersea Balham Barnes Barnet Bayswater Belgravia Bexley Brent Bromley Camden Canary Wharf Chelsea Clapham City Croydon Elephant and Castle Ealing Earls Court Enfield Euston Greenwich Green Park Hackney Hammersmith Haringey Harrow Hampstead Heathrow Hounslow Hyde Park Islington Kensington Kew Kilburn Kingston Kings Cross Knightsbridge Lambeth Lewisham London Bridge Maida Vale Marylebone Mayfair Morden Newham Notting Hill North Kensington Paddington Parsons Green Piccadilly Pimlico Putney Richmond Shepherds Bush St Johns Wood South Kensington Southwark Southfields Swiss Cottage Tooting Tower Hamlets Victoria Waltham Forest Wandsworth West Kensington Wembley Westminster Wimbledon Woolwich Uxbridge

What Areas of Surrey does Use Digital Ltd cover? Surrey Areas: Ashstead Banstead Cambereley Caterham Carshalton Chessington Cheam Chertsey Cobham Cranleigh Croydon Epsom Ewell Esher Farnham Godalming Godstone Haslemere Oxted Kingston upon thames Guildford Leatherhead Lingfield Oxshott Mitcham Raynes Park Redhill Reigate Staines Surbiton Sutton Tadworth Walton Woking Weybridge

What Areas of Kent does Use Digital Ltd cover? Kent Areas Ashford Beckenham Bromley Canterbury Dover Dartford Gravesend Gillingham Orpington Margate Maidstone Sevenoaks Tonbridge Tunbridge Wells Royal Tunbridge Wells

What Areas of Sussex does Use Digital Ltd cover? Sussex Areas Arundel Billingshurst Bognor Regis Crawley East Grinstead Horsham Lancing Littlehampton Steying Worthing

What Areas of Hampshire does Use Digital Ltd cover? Hampshire Areas, Aldershot Alton Andover Basingstoke Eastleigh Fareham Farnborough Fleet Gosport Winchester Maidenhead Maidstone

What Areas of Middlesex does Use Digital Ltd cover? Middlesex Areas: Ashford Brentford Edgware Enfield Feltham Greenford Hampton Harrow Hayes Hounslow Isleworth Northolt Northwood Pinner Ruislip Shepperton Southall Staines Stanmore Teddington Twickenham Uxbridge Wembley

What Areas of Essex does Use Digital Ltd cover? Barking Basildon Braintree Chelmsford Chigwell Dagenham Dedham Epping Halstead Harlow Maldon Stansted Clacton Grays Harlow Saffron Walden Witham Brentwood Colchester Great Dunmow Harwich Rainham Rochford Southend Southend-on-Sea Waltham Abbey

What Areas of the rest of the England Scotland Ireland and Wales does Use Digital Ltd cover?

Birmingham Bradford Brighton Bristol Cambridge Canterbury Carlisle Chester Chichester Coventry Derby Dover Dublin Durham Edinburgh Ely Exeter Glasgow Gloucester Hereford Hove Kingston-upon-Hull Lancaster Leeds Leicester Lichfield London Lincoln Liverpool Manchester Newcastle-upon-Tyne Norwich Nottingham Oxford Peterborough Plymouth Portsmouth Preston Ripon St Albans Salford Salisbury Sheffield Southampton Stoke-on-Trent Sunderland Truro Wakefield Winchester Wolverhampton Worcester

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